A kiosk-based snack ordering system that eliminates queue anxiety during cinema intervals. Plan, order, and receive snacks without leaving your seat or missing the movie.
Designed to reduce decision fatigue, waiting time, and crowd pressure during high-density cinema intervals by combining self-service ordering with seat-based delivery.
Design
Process Used
Feasto was designed using a service-first approach, focusing on real user behaviour during high-pressure cinema intervals. The process examined how limited time, crowd movement, and queues slow down decision-making. This shifted the focus from improving interfaces to rethinking the entire ordering flow. Instead of optimising screens, the solution removes queue dependency allowing users to order quickly and return to their seats while the system manages preparation and delivery.
During cinema intervals, large crowds move toward snack counters at the same time, creating long queues and time pressure. Users hesitate while deciding, feel rushed, and constantly check the time. Many either make quick compromises or skip snacks entirely. Existing options like mobile apps fail here, as they require attention, login, and time.
The problem is not ordering snacks it is doing so within a limited time. Queue dependency and uncertainty create stress, where users fear missing the movie more than they want snacks.
The focus shifts from improving interfaces to removing queue dependency. The system prioritizes fast interaction, minimal decisions, and allowing users to return to their seats immediately.
A kiosk-based ordering system with in-seat delivery.
Key Features
- Self-service kiosks
- Visual, fast menu selection
- Seat-based delivery
- Order confirmation
How It Solves
- Removes queues
- Reduces decision time
- Lets users return to their seats quickly
Why This
Other solutions still rely on time and attention. This approach works within the interval constraint.
BRANDING
The Feasto logo is designed to communicate speed and simplicity in a high-pressure environment. Built for quick recognition, the identity avoids visual complexity and works effectively in crowded cinema spaces where attention is limited. The design reflects the product's core purpose enabling fast, frictionless snack ordering without delay or confusion.
IDEATION
Initial ideas explored mobile ordering, pre-booking, and staff-assisted delivery, but these approaches still depended on user attention, time, or existing queues. The focus shifted to a single, reliable workflow that reduces friction during the interval allowing users to order quickly without waiting or navigating complex steps.
DESIGN SYSTEM
The design system is built for speed, clarity, and consistency under high-pressure conditions. Layouts, components, and interactions are kept simple and predictable, ensuring users can quickly understand and act without confusion. The system supports fast decision-making while maintaining consistency across all kiosk screens.
Typography
Color
VISUALS
The visuals are clean and minimal to help users focus on tasks and time blocks. Clear spacing and soft colors reduce stress and make schedules easy to scan.
Our Role
We led the UX and service design for Feasto, defining the core experience, user flows, and system interactions. The focus was on aligning user needs with real-world cinema constraints to create a fast, reliable, and scalable snack-ordering experience.
UX Strategy
Business Goals
Emerging Trends
User needs
Technical and operational constraints
Brand Experience
Illustration & Iconography
Branding Strategy & Positioning
Product Design
User Experience Design
Interface Design
Design System
Interaction Design
Prototyping and usability testing
Iterative Testing
CONCLUSION
Feasto focuses on solving a real, time-critical problem helping users order snacks without missing the movie. By removing queue dependency and simplifying decision-making, the system transforms a stressful interval into a fast and predictable experience. The solution demonstrates how service design and system thinking can improve both user experience and operational efficiency in high-pressure environments.
What Our Clients
Say
AQAS
“We came in with a lot of ideas but no clear direction. The Nimora team helped us slow down, ask the right questions, and make decisions we felt confident standing behind.”
Syed Zeeshan Hussain Naqvi
CEO - SaaS
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